Monday, October 20, 2008

Post 8



In this advertisement, a beautiful and slender blond women finds a good looking man over a martini with Skyy Vodka. The text is only the name of the vodka, Skyy. In this advertisement, gender is represented by the stereotypes of good looking young men and women in today's society. It also gives the idea that two people can be attracted and connect over alcohol. To me, it is just typical of how the women is showing a lot of skin with the backless dress and the long slit up her leg. The man is dressed in a nice suit. This advertisement just embodies what Wolf talks about in her definition of "beauty." The media has portrayed what men and women should look like to be beautiful and it is completely incorrect. Also, this demonstrates that two beautiful people attract one another. In accordance to Scott, this advertisement shows how fashion for women and men are also in the definition of beauty. These two people in this ad are clearly dressed in outfits that would be trendy and in style. Overall, this advertisement is full of stereotypes that is portrayed now for young men and women.

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